| Clear strategy to meet the future challenges and trends. Preference of environmental friendly vehicles in millennials, 1. BMW sales volume share by country. It is hard to estimate the exact demand or the market value (it is expected to be worth US$45 billion by 2025) for the autonomous vehicles, but according to the efforts of all the major automakers, it seems that autonomous vehicles is the next ‘big thing’ for the industry. The PESTLE / PESTEL Analysis for BMW is presented below: Copyright © 2020. Although, BMW cannot compete with Toyota in hybrid vehicle segment its competence in making hybrid and electric vehicles is stronger than most of its rivals. Keep it up! It had to recall more than 1.6 million cars because of defects in its Takata air bag inflators. The unpublished sections of the entire BMW SWOT analysis is available in the 'Complete Report' on purchase. BMW has a clear strategy on how to meet the future challenges that it may face. In Asia and mainly China, it again recorded second strong growth. 2. 2. In 2015, the MINI brand sold more than 338,400 vehicles and Rolls Royce over 3785 vehicles, making the year as one of the best in these two brand’s history. These 2 brands are also premium cars, and their strong performances further boost the BMW group profitability. December 8, 2016 Automobile market has entered a difficult phase but BMW is growing against market trends. General Motors also benefited from that. Get the summary SWOT & PESTLE.com report delivered straight to your email inbox for free. The company has a clear vision of how to transition to autonomous cars. The vehicles will also be using Intel’s, Mobileye vision technology for Advanced Driver Assistance Systems (ADAS). Stock quotes by finanzen.net. Integration of sustainability within the group’s operations. (2016). balance sheet and inputs from the stock market. Increasing competition in the worldwide automotive market. For the Financial year ended 2015, the Research & Development expenses were € 5.169 Billion. BMW has partnered with Intel to develop highly automated vehicles - BMW 7 Series. BWM has a reputation of producing perfectly engineered vehicles, which offer luxury driving that few other brands can offer. 3. BMW AG Financial Statement 2016 (PDF, 401.3 KB) BMW AG Financial Statement 2015 (PDF, 320.2 KB) BMW AG Financial Statement 2014 (PDF, 329.2 KB) BMW AG Financial Statement 2013 (PDF, 344.8 KB) BMW AG Financial Statement 2012 (PDF, 317.7 KB) BMW AG Financial Statement 2011 (PDF, 716.7 KB) BMW AG Financial Statement 2010 (PDF, 867.0 KB) Distinct multi brands such as Rolls Royce and MINI caters to many segments: The BMW owns two of the very recognizable auto brands of the globe, i.e.

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